The bold and distinctive architectural appearance of the Valley marks a crucial turning point in the development of Zuidas into a mixed area with housing, employment and services.
In the spring of 2015 the municipality began the competition process for the plot, located on Beethoven Street, adjacent to the ABN AMRO headquarters beside the ‘Sportpark Goed Genoeg’ (AFC). The aim of the competition was to realise a multifunctional building, including a mixed programme of offices, residences and amenities, covering a total floor area between 50,000m2 and 75,000m2.
After evaluating entries, the municipality selected OVG Real Estate to develop MVRDV’s design. A number of possible tenants for the offices and other commercial spaces have already been involved in the project.